Advertise With Us

Reaching our readers

NEWS ANALYSIS is an international general news publication covering News, Business, Technology, Science, Sports, Lifestyle, Travel, Auto, Entertainment and Gaming. Our readers come to us for explanation rather than headlines, and they arrive from many countries rather than a single market.

Advertising is how this publication is funded. There is no paywall and no subscription, so every reader reaches every article, and advertising is what makes that possible.

What we offer

We sell display advertising placed on article and section pages. Formats are standard sizes served through our advertising partners, which keeps buying simple and measurement independent of us.

Inventory can be bought across the site or weighted towards particular desks where that matches your audience. If you are trying to reach readers of our technology or business coverage specifically, tell us and we will say honestly whether our volumes justify it.

What we do not offer

We want to be direct about this, because it saves time on both sides.

We do not sell editorial coverage. You cannot buy an article, a mention, a favourable review, or a place in a list. We do not publish sponsored posts written to read like journalism.

We do not sell links inside editorial text. Requests to insert a link into an existing article in exchange for payment are declined without exception, as are requests to remove an accurate article.

We do not offer advertisers advance sight of articles, the right to review coverage that mentions them, or any protection from critical reporting. Being an advertiser has no bearing on how we cover you, and we would rather lose the business than blur that.

Why the separation matters to you

An audience that trusts a publication is worth more than one that suspects its coverage is for sale. The boundary described on our Ownership and Funding page is what keeps our readers reading, which is the thing you are actually buying access to.

Standards for advertisements

We decline advertising that is deceptive, that impersonates editorial content, that targets children, or that promotes illegal products or services. We also decline creative that obstructs the page, auto plays audio, or attempts to trick a reader into clicking. If an advertisement misrepresents what it links to, we will pull it.

Claims made in an advertisement are the advertiser’s responsibility. Acceptance does not imply that we have verified them, and our Disclaimer page makes that clear to readers.

Getting in touch

Write to us through our Contact page with Advertising at the start of your subject line. It helps to include what you are promoting, the regions you care about, your expected flight dates and your budget range. Commercial enquiries are handled separately from editorial, which is deliberate: the people who decide what we publish are not the people who sell space on it.

Affiliate arrangements

Some articles may contain commercial links that earn a commission. Where that is the case it is disclosed in the article, and the commission does not determine what we recommend or how we describe it. If we would not have covered something without the commission, we do not cover it.