Apple will hold a keynote on September 12 at the Steve Jobs Theater in Apple Park, Cupertino, where the company is expected to unveil iPhone 8 and other devices. The event invite confirms a live stream with HLS, and fans worldwide can watch online. Media and developers are set to attend in person. This will be the first major product launch inside Apple’s own Steve Jobs Theater.
Event Date and Venue
Apple has set the date for September 12 and will host the keynote at the new Steve Jobs Theater on the Apple Park campus in Cupertino. The company has sent invitations for the keynote and confirmed a live stream. The venue choice signals a milestone for Apple as it brings major launches to its own campus.
While Apple Park is still being activated in phases, the theater is ready for a high profile reveal. The circular campus is designed for large events and quick media access. This marks a shift from past launches held at city venues.
Expect tight security, a polished on stage demo, and hands on time for press after the presentation. The schedule usually starts in the morning local time and runs about two hours.
What to Expect from the Keynote
Industry sources point to the debut of iPhone 8, with reports suggesting a fresh design and new hardware. Some analysts also expect updates to the iPhone 7 line, plus new accessories. Multiple reports say Apple is testing an iPhone without a home button and pricing it at the top of the lineup.
- iPhone 8 reveal with edge to edge look and no home button rumored
- Refresh to iPhone 7 series predicted by several outlets
- New Apple Watch, Apple TV, and accessories likely to appear
Apple did not confirm products in the invite, which is standard. The company often saves final names and features for the stage. Expect a focus on camera quality, battery life, and iOS features that tie hardware and software together.
Pricing talk frames iPhone 8 as a premium device that could be Apple’s most expensive phone to date. Availability windows are usually announced at the event with pre order timelines and shipping dates.
How to Watch the Live Stream
Apple will stream the keynote using HLS, which works on supported Apple devices and select browsers. Watching live is simple if you meet the software requirements and use the right app. For the best experience, use Safari on an updated Apple device.
- Check your device and browser meet Apple’s HLS support requirements.
- Open Safari on iPhone, iPad, iPod touch, Mac, or a supported browser on your device.
- Go to Apple’s event page shortly before the start time and tap Play.
Audio and video quality adjust to your connection, so a stable Wi Fi link is recommended. If the stream stalls, refresh the page or switch from cellular to Wi Fi for smoother playback.
Devices and Browser Requirements
Apple lists HLS support and software versions needed to watch the stream. The company confirms Safari on Apple devices with recent iOS versions will work, with additional options for other platforms listed on the event page. Update your device software ahead of time to avoid last minute issues.
| Device | Minimum Software | Browser or App |
|---|---|---|
| iPhone, iPad, iPod touch | iOS 7 or higher | Safari |
Apple notes more ways to watch on the official event page, including other platforms with HLS support. If you plan to mirror to a TV, test AirPlay or HDMI in advance.
Why this Event Matters for Apple
This keynote marks Apple’s move to host major product reveals inside its own theater. The shift allows tighter control of staging, demos, and logistics. Debuting iPhone 8 at Steve Jobs Theater underscores the importance of this generation for Apple’s roadmap.
Past iPhone launches took place at Moscone and the Bill Graham Center in San Francisco, venues that served Apple for years. Bringing the spotlight to Apple Park signals a new era for press events and showcases the company’s investment in its campus.
For buyers, the timing suggests new iPhone models will arrive ahead of the holiday season. If you plan to upgrade, keep an eye on pre order dates announced on stage and carrier offers that follow within days.
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