Digital marketing has moved from being a niche method of marketing to the mainstream. The digital marketing market is estimated to grow at 9% CAGR to reach $146 Billion by 2023. The push towards increased digital media consumption is causing this uprising.
Digital marketing has various facets. It offers businesses the ability to choose their preferred means of telling their story. Of the many forms of marketing collateral out there, explainer videos stand out. They are the perfect platform to showcase everything a company wants to display to its audience.
Businesses, especially startups, may find it hard to proceed with an explainer video due to assumptions of costs, time, etc. Fortunately, agencies like Picstory have entered the scene to shoulder that responsibility. You only need to contact and explain your requirements, and they’ll handle the rest.
Creators blend marketing strategy into the artwork. This conjunction ensures that the message gets carried across via this spell-binding resource. Your business benefits due to that in the following ways:
Emotional Engagement
We are emotional beings, and stories affect us more than statistics. Marketers have always exploited this fact for added appeal in videos. Explainer videos do the same but make a better impact.
The animation is one of the most powerful tools for emotional engagement. It is why children’s entertainment uses animated videos. An animated explainer video that is sharp, visually appealing, has the right setting and sounds, relatable characters, and the marketing information, will draw attention. It will also keep that attention, meaning increased brand awareness and retention.
Increased Customer Trust and Loyalty
Putting out an explainer video in the animated format portrays to the customers that you care about them. It sends across the message that you’re willing to go the extra step to help them understand the product and do so in a manner that appeals to them.
This gesture increases brand loyalty and consumer trust many folds. It will keep bringing in new customers while retaining old ones. Thus, a big target of your digital marketing efforts is achieved.
Conversion Rate Boost
The conversion rate ultimately determines the ROI of a marketing strategy, and explainer videos ace that challenge.
The emotional engagement aspect makes people want to try out what the business is offering. The increased trust helps them set aside their doubts and go ahead with their purchase. These two factors have a profound bearing on the conversion rate.
Integrating such a video on the website is sure to decrease bounce rates; a button or link to where you want the customer to go after the video guarantees sales boosts.
Gives Unique Identity
To stand apart from the competition, you need to offer something unique that they don’t. It could be in terms of your solutions, your marketing efforts, or both. Such a unique identity will let people recognize your brand from the rest.
Explainer videos can give you that identity. They can be tailor-made to reflect your brand and its ethos. Such distinction sets you apart in the market and improves the chances of your brand selling the solution.
The digital marketing space is an ever-evolving one. By partnering with explainer video makers like Picstory, you can help your business change with the landscape.
Leave a Comment