The increase of internet users, buying online is soaring every year and that makes the ecommerce industry booming. Every retailer has an online store and every single day one can see the launch of new online-only retailers.
Seeing on the brighter side, it is actually very good for the consumers because they have now got more options and varieties than back in the past days. It is a plus point for the eCommerce store owners but at the same time, the level of competition is also very high. The store owners sure know the peak of competition and so they must always be alert, smart and up to date.
There are strategies like the PPC and SEO, which allows presenting a smart and new online visibility and also helps to get in touch with new customers, but you are more interested in ways to build and grow your brand and attract quality traffic to your site. It is at this time that the social media marketing comes to the rescue.
One can assume 70% of adults use social media, in which every business can get acknowledged and benefitted by marketing on platforms like Twitter, Facebook, and Instagram. This strategy sure works for ecommerce retailers.
Search engines can be optimized and using PPC campaigns will let you reach the user who is actually looking for a specific product. But with the help of social media, you can get in touch in their favorite online place. The platform of social media presents a less formal communication when compared to other advertising channels. This makes it easy to get in touch with the user as a two-way direct method who shows interest in your product.
If you are new to the social media marketing world, then stress not, as it is a very simple and easy process. What’s more, it is also absolutely free to create business accounts.
Once the account is created, the first thing to find out is how your marketing strategies work out in different platforms and should plan accordingly. There are many social platforms for marketing, but the following tops the list.
Every child in the earth sure must have heard of Facebook which is the most popular and trendsetter of today’s generation. It has active 1.5 billion users, so this makes the rational place for the eCommerce retailers.
The traffic is very high on this platform, so one can be assured that at least a few potential customers are on the line. The first step is to create a business page for your site and then start with uploading and sharing pictures of your products, offers, and discounts, links or anything that will attract your customers.
Twitter is another best platform for the eCommerce retailers and it is proved that most of the customers have bought product seeing first on Twitter. One should always keep sharing product information, offers and links to create a healthy conversation and traffic to your site. Also, many users directly tweet to the brands about their doubts and queries. So make sure to be available for their service and create a healthy outlook about your brand. This, in turn, makes a healthy relationship between you and your customer.
The world of Instagram is about sharing photos, so make the right use of it. Share the best pictures of your product in every possible way, and also create a good and fun story about your product through photos.
- Snapchat
Snapchat is the new area of marketers and is very useful if your targets are youngsters. This platform sure leads you ahead of your competitors but make sure to let them know that you are available on other sites as well to find you easily. Keep updating and post pictures, videos and anything interesting to keep your followers hooked on.
The goal for the eCommerce is very simple, to attract as many potential customers as possible and to create a new name in the virtual and real world.
If you are interested in learning more digital marketing strategies, visit Traffic Radius. We are one of the leading digital marketing experts in Australia.
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